Entrepreneur in Focus: Abdulmohsin Al-Rabiah

29/05/2014

Abdulmohsin is one of the very first Saudi entrepreneurs who joined Endeavor KSA, representing Shawarmer. His success story is unique and valuable.Abdulmohsin was specialized in electrical engineering nevertheless that did not stop him from establishing his first restaurant “2 in 1″ with three other friends during college. He loved to eat out and wanted to provide high quality local fast food. For this reason, he opened Shawarmer, where shawarma, a sandwich filled with savory grilled meat shaved off a spinning rotisserie, is served. Its philosophy is to apply standard quality to make shawarma, the most popular sandwich in KSA, and to bring Arabic food concept out to the world. Today, Shawarmer is the first and most famous chain of shawarma restaurants in the Kingdom. It defines a story of determination and success that lasted for more than 15 years.

Shawarmer is the first formalized shawarma sandwich chain in Saudi Arabia. Its legacy began with the opening of the first branch in 1999 in Riyadh, Saudi Arabia. The key driver behind early success, which set them apart from other local Arabic restaurants, is freshly prepared food with high-quality ingredients, served with Arab hospitality.

Shawarmer satisfies diverse customer by making enhancements to the menu; ranging from fresh salads and juices for the health conscious customers, to special sandwich meals to fulfill the appetite of the young and kids meal to cater the little ones. This ability to provide variety and customary fare is the unique selling proposition of Shawarmer.

Since joining Endeavor, Shawarmer was able tooutstandingly increase its revenues and branches in the kingdom. Endeavor has connected Shawarmer with its network of mentors and experts to accelerate business expansion.