Year of Selection
Lomar, a Saudi fashion house led by Loai Naseem, took traditional Arab attire and made it into something modern and fashionable. The goal was to give the thobe a trendy image for any occasion and what once was a limited, basic piece of garment is now more versatile, tailored to multiple occasions. Lomar focuses on comfort, utility, and modern designs. To engage clients, Lomar innovates with new designs every two months.
is a Saudi fashion designer, graphic designer and business executive. He is best known for establishing Tafaseel International Trading Limited company (Lomar), Since inception, Lomar has become a pioneer in the traditional Saudi men’s apparel market, winning a loyal fan base and receiving multiple accolades. This includes winning Saudi Fast Growth Startup 100 List twice.