Year of Selection
When a relationship is based in love success comes along and inspires others
Lomar, a Saudi fashion house, took traditional Arab attire and made it into something modern and fashionable. The goal was to give the thobe a trendy image for any occasion and what once was a limited, basic piece of garment is now more versatile, tailored to multiple occasions. Lomar focuses on comfort, utility, and modern designs. To engage clients, Lomar innovates with new designs every two months.
Mona Alhaddad is co-founder, partner, and head of the design department at Lomar. She is an advocate for style and fashion in Saudi Arabia, expressing her designs onto Abayas and cultural wear in the region. Mona graduated with a BS in Business Administration from King Abdulaziz University and gained experience in her family business.
She then founded Lomar with her husband Loai in 2005, pursuing her passion in fashion design. She often attends fashion shows around the world including Paris Fashion Week.