Hani Khoja is the co-Founder and Managing Partner of Elixir, a leading management consulting firm serving clients in Saudi Arabia and the GCC. Elixir is made up of citizens & residents of Saudi Arabia with management expertise who share a common vision to be the most trusted management consultancy firm to overcome complex challenges confronting GCC governments and companies. Elixir’s mission is to enable top talent to develop a deep understanding of the local customer and market, translate into sustainable strategies, and then implement with excellence. Mr. Khoja has gained valuable experience at global FMCG powerhouse, Procter & Gamble. He previously worked for the multinational for over 12 years and was marketing director and member of the Management Committee of the Arabian Peninsula & Europe. He currently serves on the Boards of Directors of Oqal and AMS Baeshen. Hani holds a bachelor degrees in Engineering Sciences from the University of Virginia and has earned his MBA from The George Washington University.